How to Stop Audiences from Unscribing when it’s Time for You to Take a Break.
This coming week I’m putting up the Out of Office sign so I can switch off from emails and switch on my recharge light.
Taking time away from customers is daunting for any business. Between closing up those last tasks, projects and to-dos, it’s easy to forget about your online audience.
The effects of unexpected breaks range from feeding the rumor mill about the health of your business to your target audience switching off/unsubscribing all together.
If you want to avoid losing your customers like this, here’s to how to plan ahead.
Inform your audience about your break. No one expects you to give an explanation, but a simple ‘Why You Think Taking Time Off’ is Important sets a personably professional tone.
Treat any break like you would a product launch. Announce it early, creatively layer it through your pre-break content and invite engagement.
For short breaks, consider batch preparing and scheduling your content. A multi-part, themed series or a ‘best of’ is great for this.
If you engage consistently on comment walls, consider bringing on a freelance resource to help you monitor and troubleshoot anything that comes up.
Actually take your break. Engaging before your break is over can also fuels rumours something might be wrong, erodes trust in future marketing/content and dulls that anticipation bounce you’ll get on your slated.
Please let me know in the comment section your thoughts on this and anything else to do with taking time off.
If you want to find out more about how to drive more traffic to your business, learn more by visiting my website at brianjclau.com or contacting me through this page.