When to hire a PR Professional vs Content Manager vs Social Media Manager vs Digital Content Managers

Deciding which marketing professional is right for the job can get confusing.

There’s a myriad of skill offerings out there, all beneficial when harnessed at the right time.

Here’s my ‘why you hire’ and ‘what they do differently’ for PR professionals/Social Media Managers and Digital Content Managers.

PR professionals focus on crafting your message and identifying your target audience. Collaborate with them on: 

• What message you want to communicate

• Identifying who your target audience 

• Determining the how and the right platforms to convey these messages.

Social Media Managers focus on building and maintaining your presence on social media. Collaborate with them when:

• Building your social media presence on a platform. 

• Creating/Executing social media content. 

• Managing messages and engagement with your audience.

Digital Content Managers focus holistically on your presence online.
Collaborate with them to: 

• Build and manage various parts of your digital presence (newsletters/websites/digital content).

• Develop and improve how your target audience engages with your business online (eg. is your website search-engine optimized, and does it, your social media links and google reviews align)

• Monitor and improve how your digital engagement meets your commercial objectives (i.e. Are you getting the sales, sign-ups and reviews you’re looking for).

Depending on your needs, there are effective marketers who might possess all three of these skill sets for your projects.

Alternatively you might choose to work with professionals who have insights on specialised platforms like WhatsApp, WeChat and Twitch.

Working with me, I’ll help you connect with your target audience by developing compelling marketing strategies that appeal to their values and interests, no matter what platform you find them.